The insights and data collected from your PPC campaigns can help you craft a more effective link-building strategy. For example, you can identify which landing pages are performing best and which ones are not. This information can help you choose which pages to link to. In addition, you can learn more about broken links and referral traffic.
Keyword research – Know Your Audience
A strong link-building strategy starts with great keyword research. You need to know what you’re talking about and what type of anchor text works best for you. Tools like Google Search Console, KeywordsEverywhere, and UberSuggest can help you identify potential keywords. Paid tools will give you even more insights.
Another crucial aspect of link building is building relationships with your target audience. This means making yourself known to your prospects and warming them up to your presence. It is important to personalize your emails and make sure that you tailor them to the recipients. Also, do not send bland or flattering emails. Tell them why you’re reaching out to them.
You should aim to increase your link volume over time. The more links you receive from quality sources, the higher your rankings will be. However, if you’re starting from scratch, it might be better to focus on building quality links and let the quantity follow. The key is to build onsite assets that other authority sites naturally want to link to.
Contextual anchor text and Relevance
Contextual anchor text is a way to use keywords within the content of another website to link to your own. This method helps search engines identify your page and rank it in response. You should make sure your anchor text is relevant to your website, and use keywords that have a high search volume.
Before you start your contextual link-building strategy, review your website and determine what your goals are. You don’t want to create a high-quality page, only to see it drowned out by other pages and key phrases. Instead, you want to create a web of relevant links that keeps your visitors on your site longer.
Although you want your link to be highly relevant to your topic, you also want to use a variety of anchor text. You can use exact match or phrase match anchor text, but make sure that it sounds natural. Another option is to use a brand name or a person’s name. These types of anchor text are useful, but they aren’t as effective as contextual anchor text.
Referral traffic
Referral traffic has many advantages for search engines, and it’s essential to include it in your link-building strategy. For instance, people who come to your website through the links on other websites are already in the decision-making stage, and they’re probably trying to find out more about your products or services. As a result, these links are a positive ranking factor for your website.
Referral traffic is traffic that comes to your website from other websites, rather than major search engines like Google. You can count referral traffic through tracking software, which counts visits from links, social networks, and other websites. Referral traffic is especially valuable because it sends potential customers to your website, and it also boosts your ranking and general reliability. As a result, referral traffic can provide a steady stream of supplementary traffic for your site.
Broken links – Unlinked Brand Mentions
Broken link building is a strategy that focuses on finding broken links and offering them to other websites. Using this strategy can be scaled up to a large scale. As long as you have a solid strategy in place, broken link-building can produce some impressive results. The key is to scale your approach and avoid becoming a one-trick pony. Broken link-building should be complemented by other link-building tactics, such as resource page links, brand mentions, guest posting, and blogger outreach.
You can start by checking whether broken links are on pages related to your own. You can also use broken link tools such as Ahrefs to find broken links that point to other websites. Broken links should be on pages related to your own content, but they don’t necessarily need to be perfectly related. For example, a broken link on a dog breeding website could be related to your content on dog training tips.
Penguin devalues links
While Google Penguin is no longer the only factor in evaluating websites, it does still have an effect on link value. Generally, it devalues links that have a negative impact on the page’s ranking. In fact, it devalues links that are considered spam, which means it will penalize websites that have a toxic link profile. Fortunately, there are still ways to build links without using spammy methods.
While Penguin does tend to devalue links, it doesn’t always follow these hard-and-fast rules. It may still require you to submit a Disavow report after Penguin has devalued your links. Nevertheless, it’s a useful tool in a link-building strategy, and SEO practitioners should consider it in their strategies.
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